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Entrepreneurism

Your Problem Isn’t Unique

Posted by
February 17, 2010 

Experienced marketing people know that most new products come first from recognizing a need or a problem, and then fulfilling that need or solving that problem. What holds back most people who have a personal need or problem from figuring out how to fulfill or solve it is that they believe their problem is unique. […]

art_management

Additions May Subtract

Posted by
February 10, 2010 

Years ago, I had a customer who ran a chain of four-hundred auto tune-up stores. To increase volume, he decided to keep all stores open an extra hour. I recall specifically our conversation about the difficulty of delivering the same quality service in that additional hour as the stores did for the rest of the day: employees can’t be expected to be as effective that extra hour.

art_selling

What Is It That You Do?

Posted by
February 3, 2010 

It’s good for your business if people know what business you’re in. Know what your company does. Obvious as that may seem, many brand names give no clue as to what they do. Without jillions in advertising, who’d know what you’re supposed to do with an Aflac? I’m fascinated at the recent metamorphosis of local […]

art_marketing

The Value of a Customer

Posted by
January 27, 2010 

Few businesses really understand how much a customer is worth. Malcolm Gladwell, author of The Tipping Point, figures that, for instance, an average AT&T or Verizon customer is worth at least a couple thousand dollars. Gladwell asks, if every one of your customers were worth two-thousand dollars, how long would you keep her holding on […]

ask malmo

How do I motivate and retain my staff?

What are the best ways to keep your staff motivated and on task, also what are some of the best retention methods to keep your top performers from jumping ship? Someone from Memphis,TN

How do I get my BBQ sauce on my local grocery shelf?

John. My granddaddy’s barbeque sauce receives raves at every backyard cookout. I’m wondering if you have any advice on how I might get this recipe into commercial production and on the shelves of grocery stores such as Kroger’s and Schnuck’s. Any thoughts? Thanks. Fred Q. Public

Have a marketing question? Ask it here. Malmo will answer.